Press Release - Sophatar launches ProxiScreen proximity signage; NEC-Display integrates Sophatar's SuperReceipt API to Access Sales Data from Virtually Any Point-of-Sale

March 26, 2019

public link: launches proxiscreen proximity signage nec display integrates sophatar s superreceipt api to access sales data from virtually any point of_sale/prweb16191089.htm SAN JOSE, CALIF. (PRWEB) MARCH 2…

How To Be A B2B2C SaaS Company In 2019 (And More!)

February 06, 2019

The original version of this article can be found on the website for Software Business Growth magazine at this location . It is reprinted below. Guest Column, February 6, 2019. A conversation with Bart DeCanne, Sophatar Bart DeCanne founded…

How Contextual Digital Signage Affects the Creative Process

July 30, 2018

This is a 2-part interview of Japanese magazine Y-Create with Sophatar about how our contextual signage impacts the creative process. It was published in Japanese so we include here links to the original and English translation (via Google Translate…

How to Increase Basket Size with Digital Signage

March 23, 2018

We live in a world where digital signage is all around us and where consuming content on screens is ubiquitous to our urban and cosmopolitan experience. Omnichannel experiences in today’s world power the retail experiences of tomorrow. As retail…

Apple advances Sophatar with new features in IOS11

October 27, 2017

At Sophatar we’re all about creating higher customer engagement in brick & mortar retail and hospitality businesses. Many vendors claim to do the same but they resort to complex and expensive setups to try to link physical and online activity. This…

Solving The 7 Deadly Sins of Digital Signage in SMB Retail

August 03, 2017

A bit of a melodramatic title... but fundamentally true! Digital signage has seen tremendous uptake in large retail but not so much at smaller & independent outlets. There are some fundamental issues that have kept it from becoming as commonplace…

Global market leader in digital signage media players announces Sophatar

June 14, 2017

What if those digital signage screens everywhere around us could automatically show content you're interested in, just as websites have done for years? Or even better, what if you could use your own smartphone to select from the available content so…

Personalize content to viewers in front of your existing digital signage displays

May 16, 2017

Sophatar's contextual and proximity digital signage solution will be on display at the booth of Comtech Telecommunications Corp . Our teams worked to integrate Comtech's hybrid location solution with the Sophatar platform. Comtech's core solution…

Sophatar Press Release on Interactive Digital Signage & Analytics

January 10, 2017

Read the original press release here The platform consists of interactive proximity-enabled digital signage, a POS analytics and recommendations engine based on machine learning, in-store traffic analysis, speech…

Personal product deals on in-store screens coming to a food retailer near you

June 15, 2016

Ever returned from a trip to the grocery store onlyto find that you forgot to buy milk as you usually do every week? Or want to see all special offers while you're at an aisle in a supermarket but only for those products that you have a habit of…

Read this first before buying digital signage from your traditional vendor

May 27, 2016

Not so long ago digital signage displays were reserved for deep-pocketed high-end entertainment establishments, or national retail chain outlets. Now you see great-looking digital signage at any local store or fast-casual restaurant, even if it is…

Digital signage - current status & the opportunity ahead

March 14, 2016

This is a guest post from Yashwant Prakash ( LinkedIn ), one of Sophatar's business advisers Out-of-Home (OOH) digital campaigns act as white-noise in the minds of consumers. With a very short attention span, consumers are always-connected and…

Closing the user experience gap between brick & mortar and online sales

January 04, 2016

Physical stores have been at a disadvantage compared to web sites on a couple of key fronts. First , a website personalizes the experience to each individual. Whether it is through traditional geoIP location detection, or the use of cookies, pixel…

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